01 / Google Ads
A reason behind each click.
Not every search is worth paying for. We review intent, service area, language and exclusions. The budget focuses on a specific offer and a market you can serve.
MARKET SOLO / Google Ads
Attention is available.
Relevance matters.
Google Ads management focused on relevant commercial searches. We align targeting, messaging and the landing page before deciding where to invest.
Discuss your businessFROM GOAL TO PRACTICAL WORK
The ad is the start. The enquiry is the goal.
Build the campaign around an offer and a next step. An expensive or cheap click says little without knowing intent and what happens afterwards.
- 01
Search
- 02
Ad
- 03
Landing
- 04
Enquiry
POSSIBLE DELIVERABLES / WITHIN SCOPE
- 01Intent-based groups and negative-term review.
- 02Consistency across the ad, offer and landing page.
- 03Spend reviews and confirmed conversions.
02 / Google Ads
The campaign continues on the page.
A commercial landing needs to keep the ad promise, explain the offer and make an enquiry straightforward. We review devices, forms and next steps before interpreting conversions.
- Search terms, targeting and exclusions.
- Campaign structure and messaging.
- Landing-page and form review.
- Optimisation using the agreed conversion signals.
03 / Google Ads
Management and media spend are separate.
Fees and the amount paid to Google are different costs. Current plans recommend at least €150, €250 and €350 per month for Start, Grow and Business respectively, on top of management fees. The final recommendation depends on the market and proposal; it is not a results guarantee.
04 / Google Ads
Review before expanding.
We consider enquiries, terms, costs and contact quality using available tracking. Budget and scope changes are agreed with you. The service does not assume every account has active campaigns, authorised retargeting or completed tracking.
Before the
next step.
01Is the Google budget included?
No. Advertising spend is separate from management fees, with both identified in the proposal.
02Can I hire campaign management alone?
We can consider a standalone engagement after reviewing the website, account, measurement and required scope.
PART OF THE SAME SYSTEM